Continental Tires is one of the leading companies in the automotive industry with a gross income of more than 40 billion euros worldwide. For the second year in a row, Continental is the main partner of one of the world's top 3 sporting events, the Tour de France. frevvo is proud to be a part of their "Vision Zero" – zero fatalities, zero injuries, and zero crashes – at the Tour de France and beyond.
Continental Tires deployed a team that used a laser measuring device to gather tire tread data from automobiles, such as those driven by support personnel, at multiple points along the 2020 Tour de France bike course. Continental needed a digital solution that complied with EU GDPR data regulation by allowing vehicle owners to provide their contact information and explicitly consent to data usage with a signature.
"While looking for a forms solution, our main concerns were the simplicity and the reliability of the tool and data download. frevvo has been a helpful tool to gather information from people along the road."
Albert Mendez Ceniga
CRM and Data Analyst PLT
Continental chose frevvo over other online form software solutions due to the ease of use, mobile-readiness, and the "on screen" signature feature. frevvo is reliable and user friendly for end-users and the administrators of the tool.
At the 2020 Tour de France, 1,300 people signed Continental's custom frevvo form. The data collected was then sent to vehicle owners to provide them with important safety information. Tire Safety Diagnosis allowed the Continental team to confirm people were driving with good tires and alert those driving with used tires that action was needed, helping to avoid accidents.
Continental's goal to collect and distribute important safety information using is an important part of promoting safety at the Tour de France.