Posted in Workflow Automation

Workflow Management: What It Is and How to Do It

Businesses today have to do more than build great products. They have to refine their workflows and make their operations more efficient to stay competitive.

Much of what gets done in any organization depends on workflows — approving purchase orders, onboarding new hires, processing expense claims, and more. Effective workflow management improves overall productivity and boosts your bottom line.

But with dozens or even hundreds of workflows, how do you manage all of them? 

In this article, we’ll look at what workflow management is and best practices for managing workflows. We’ll also cover how you can use workflow management software to automate more of your work.

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What is Workflow Management?

Workflows are the series of steps that are necessary to get work done. The aim of workflow management is to clearly define repeatable processes and improve their efficiency.

All organizations depend on different workflows to achieve certain outcomes. These include workflows for purchase orders, employee onboarding, expense claims, etc.

Efficient workflows enable your business to meet customer expectations and respond faster to changing market conditions. In contrast, inefficient workflows take longer to complete and are more costly.

Here are a few key reasons why workflow management is important.

Increases Efficiency

Managing workflows efficiently allows your organization to run more smoothly. Instead of wasting time chasing approvals or finding an old email, your organization can focus on larger and more important issues.

Reduces Costs

Any bottlenecks in a business process can lead to backlogged work and longer wait times. A key aspect of workflow management is identifying and addressing bottlenecks. More efficient processes reduce overall costs.

Minimizes Errors

Not knowing the status of a workflow or what the next task is greatly increases the chance of an error occurring — employees may repeat work, forget to send a form over, etc. Workflow management reduces human errors by defining what needs to get done. 

Increases Accountability

Clearly defined workflows ensure employees know what tasks they’re responsible for and when they need to have them done.

Ensures Process Adherence 

Effective workflow management ensures adherence to business processes. When you automate a workflow, it becomes impossible to bypass certain steps or email the wrong person.

Workflows also provide an audit trail of all activities — you can see who did what at each step. This makes things easier if you need to audit a process.

Let’s look at the key differences between workflow management and project management.

Workflow Management vs. Project Management

Workflow management and project management may share a number of similarities, but they’re different.

Workflow management is a part of business process management (BPM). It involves managing the various workflows in your business and making them more efficient.

Workflow management practices are applied to processes that get performed repeatedly, like onboarding new hires and processing sales orders.

Project management involves planning and coordinating resources to deliver a one-time project (e.g., developing a new product, launching a campaign, etc.). 

Workflow management and project management focus on different outcomes. But they’re not entirely separate from each other.

For example, automating workflows for purchase orders means you can reduce cycle times and procure the goods and services you need for a project.

When only 29% of organizations mostly or always deliver projects on time, workflow management can mean the difference between meeting deadlines and missing them.

Now let’s look at best practices when managing workflows.

6 Workflow Management Best Practices

Even if you already have processes in place, it’s always a good idea to take a second look at your workflows. Inefficient workflows have a negative impact on how work gets done.

Follow these best practices to effectively manage and streamline your workflows.

1. Map Your Current Workflows

Even simple workflows have more steps than you think. Mapping out your workflows helps you visualize each step and identify what areas can be improved.

This step doesn’t need to be that complicated. For example, you can map out a workflow with a pen and paper. But consider using workflow automation software to map more complex workflows.

Eventually, you’ll want to build out your workflow documentation where you define each step in complete detail, including which tasks, tools, and people are involved.

2. Identify Internal and External Stakeholders

Once you map out a workflow, the next step is to identify all stakeholders. These are the individuals who are responsible for specific tasks in a workflow.

Here’s an example of a purchase order workflow:

These are all the stakeholders involved in the workflow above:

  • Employee
  • Manager
  • VP
  • Supplier

Define all stakeholders involved and establish their roles. What specific tasks are they responsible for? When do they need to finish them? 

Be sure to also note down the flow between each step (e.g., an employee sends the purchase order to a manager for review). Get feedback from each stakeholder as you work on mapping out a workflow. 

Don’t hesitate to get in touch with external stakeholders involved in a workflow, as many will often be happy to provide input.

3. Find Redundancies

In a perfect world, employees would know exactly what they need to do. They would complete a task and then send it off to the right person for review or approval.

Unfortunately, that’s not always the case. Employees waste more than 10% of their time each week duplicating work that’s already been done. This happens when there’s a lack of clarity in a business process.

Mapping out a workflow helps you identify redundant tasks. For example, you might have a situation where two employees create similar purchase orders for the same vendor.

Work with each stakeholder to identify redundancies and avoid repeated work. This can also help you uncover unnecessary steps that provide little value. 

4. Automate Where Possible

As you dig into your workflows, you’ll find that some activities can be automated. Examples include employees typing out purchase orders or chasing down their managers for approvals.

Building an automated workflow makes sense in these cases. In fact, 60% of occupations could automate 30% or more of their activities.

Look for activities that you can automate. Workflow automation software can free up hours of time each week, allowing employees to allocate more time to high-priority tasks.

5. Provide Training

Don’t just assume that employees will know what to do. Invest in training and consider developing a handbook that documents each workflow. 

Be sure to revisit and revise your training materials as your processes change. 82% of employees say interactive videos hold their attention better.

6. Use a Workflow Management System

You can get by with a spreadsheet or pen and paper to manage your workflows for some time. But as your organization grows, manually managing individual workflows isn’t exactly practical or efficient.

This is where a workflow management system comes in handy — software that provides a system for managing workflows and automating operational processes.

Workflow software like frevvo lets you manage and build automated workflows while maintaining data security. The software also has built-in mobility, so your forms and workflows are ready to go on all mobile devices.

Let’s look at how you can use workflow software to automate a business workflow. 

How to Use Workflow Management Software to Automate Your Workflows

Workflow software is a valuable tool for managing workflows and automating repetitive processes. 

Follow these steps to automate your workflows with workflow management software.

#1. Define and Create a Digital Workflow

The first step is to create a workflow. We’ll use purchase orders as an example as it’s a key process for procuring goods and services.

Again, you can use a pen and paper to map out a workflow. But you’ll find it much easier to use workflow management software like frevvo to create and visualize your workflows. 

Here’s an example of a purchase order workflow in frevvo:

An employee creates a purchase order and then sends it to a manager for review. Once the manager approves the PO, it gets automatically routed to finance.

You can use frevvo’s drag-and-drop workflow designer to add, remove, or arrange each step. There’s no complex coding required to build an electronic workflow.

#2. Create a Digital Form

Processing paperwork can be extremely time-consuming — you have to fill out a form, print it out, and send it to the right individuals for approvals.

Going paperless makes your workflows far more efficient.

With frevvo’s no-code dynamic form builder, you can create custom forms and incorporate dynamic behavior into them like automatic calculations and field validations.

Here’s an example of a purchase order form being built in frevvo’s drag-and-drop form builder: 

From here, you can add and customize individual settings for each field. If missing information is a common problem, you can make those fields required.

#3. Add Conditional Routing

Most forms require an approval process. For example, an employee would need to forward a form to a manager for approval. But doing this type of routing manually leaves a ton of room for error. 

Conditions establish what happens and what doesn’t when certain steps are completed. They also make your workflows more efficient.

Having a VP review all purchase orders regardless of their value isn’t the best use of their time and could lead to backlogged work. What you can do is set a conditional rule that only sends purchase orders to a VP if it exceeds a certain value.

Here’s an example of a workflow with a conditional rule:

A VP only reviews purchase orders that are above $10,000. Everything else is automatically routed to finance. There’s no complex coding required to set up conditional rules, and you can add as many as you need.

#4. Do a Test Run

Check that your workflow is working as intended. You can test your workflows in frevvo and preview how they’ll look on mobile devices like tablets and smartphones.

Here’s an example of how mobile previews look in frevvo:

The form will work exactly as you designed it and will also include any conditional rules that you set. Run through your workflow from start to finish to ensure that everything is working.

Be sure to invite those involved in the workflow to get their feedback. This is especially important in the early stages of automating a workflow.

It’s often difficult to get users to change how they’ve been doing things. But you can increase adoption rates by getting your team involved early on and demonstrating the value of automated workflows.

#5. Monitor and Refine Your Workflow

Even with an automated workflow created, there’s always room for improvement. Make sure to regularly revisit your workflow and continue to make improvements. 

frevvo’s workflow management system provides in-depth reporting. You’ll be able to analyze your workflows and measure productivity.

For example, you can see how long it takes to approve a purchase order. With that data, you can establish a baseline and take steps to improve its efficiency. 

Make a point to regularly revisit and review your workflows to ensure that they still align with the best interests of your company. Then revise them as necessary.


Effective workflow management is important to manage workflows in your organization. It allows you to improve overall efficiency by turning manual processes into automated workflows.

frevvo’s workflow management software makes it easy to create, manage, and automate processes in your organization. There’s no coding required, so even non-technical users can create dynamic forms and set up complex workflows.

Get started today with a free 30-day trial to test drive our workflow software. 


Ashish Deshpande has worked in the process automation space for over 20 years. He has been instrumental in successfully deploying frevvo’s software at hundreds of organizations such as HBO, New York University, and Boston Public Schools. Ashish has contributed to leading publications such as Forbes, and Ashish received a PhD in Computer Science from Yale University, and a Bachelor of Technology in Computer Science and Engineering from the Indian Institute of Technology, Mumbai, India.